Foot Locker, the famend speciality athletic retailer primarily based in New York, launched its first store in Thailand, focusing on the youth demographic and aiming to invigorate the sports shoe/sneaker market. Snap got here from Deepak Tomar, nation general manager and director of MAP Active Adiperkasa, the official licensee for Foot Locker in Thailand, who revealed the store’s opening within the Siam Center last Friday. The retail area spans over 1,321 sq. metres.
With this launch, Foot Locker marks its 33rd retailer in Southeast Asia, joining its substantial shops in the Philippines and Singapore.
Tomar revealed that the sportswear, sneakers and life-style clothes market in Thailand is price 30 billion baht and is steadily growing.
“In the post-pandemic era, shoppers are re-engaging in group actions, sports activities and live sporting events, necessitating the latest gear from high manufacturers. Coupled with the enduring recognition of streetwear and a robust youth group, that is the opportune second for Foot Locker to introduce its Power Store concept, the biggest retailer type of Foot Locker.”
Tomar highlighted that Foot Locker has already garnered appreciable recognition amongst Thai customers, significantly the youthful generation and sneaker lovers who’ve been keenly anticipating its Thailand debut. He expressed confidence that the lately opened retailer will obtain a positive response, revealing plans for a second Foot Locker retailer to open this December at The Emsphere, near The Emporium on Sukhumvit Road. Over the next three years, the company plans to open 8-10 Foot Locker shops in Thailand, although particular funding particulars were not disclosed.
Foot Locker’s product vary contains over 2,000 athletic items, almost a 3rd of that are unique or limited-edition items. The store additionally stocks toy brands and caters to youngsters, college college students, and customers aged between 14 and mid-30s.
“We quickly slowed expansion due to the impact of the pandemic on the retail sector. However, Foot Locker now intends to resume its expansion efforts, specializing in the burgeoning Southeast Asian market, with Thailand being a pivotal destination due to its vibrant retail market and tourist vacation spot.”
MAP Active Adiperkasa has been working in Thailand for the past two decades, distributing and advertising a big selection of trend, athletic, and toy products. Some of the manufacturers in its portfolio embody New Balance, Aldo, Dr Martens, Nine West, Hasbro, and Moose.
The Thailand subsidiary falls under PT MAP Aktif Adiperkasa Tbk in Indonesia. Currently, the group generates US$1.5 billion in gross sales across Southeast Asia, to double this determine to US$3 billion throughout the next three years by expanding its licensing agreements with international manufacturers, including New Balance, Aldo, and Foot Locker, in the region, reported Bangkok Post..